for me the value in this stock has to be on the contract brewing side rather than the main gage roads label .. beer drinkers fall into 2 categories .. the ones that know & love good beer (& would pay $24 for a 6 pack) .. and the rest - a real craft beer drinker wouldnt go anywhere near gage roads or any of its other products ... however there is a massive market for people who think they are drinking craft beer & happy at the $16/6 pack price point (the sort that also like corona or stella made in melbourne) .. it leaves the door open for all sorts of branding .. sail & anchor et al .. faux craft beers made in bulk to order according to what they want the packaging to look like! .. & through woolies they have the distribution network & access to market .. i can only be through management incompetence that this stock isn't massive!
GRB Price at posting:
6.0¢ Sentiment: Hold Disclosure: Held
