(130,000km last year), anyway yes most things are more expensive...

(130,000km last year), anyway yes most things are more expensive here. However it doesn't change the fact that:

1. The product may have been priced out of an every day/meal/drink item. I remember watching a documentary about Coke in the USA, they over there target % of thirst (I think that was the term used), and they were expanding offerings to cover it. However here it is about the quick $$$. If the product is not present at meals and the household, they won't create any bond or affinity to the brand.


2. CCA hasn't been transparent about actual changes in volumes of product in its reports where it focuses on revenue. Thus as an investor it is very concerning.


All in all, it looks like they have messed up in Australia.