strong buy, page-22

Here is some market research.

According the research, in the 12 months to December 2012, 57 per cent of Australians aged 14 and over consumed soft drinks in an average seven-day period, compared to 61 per cent in the year to December 2008. Consumption of fruit juices and drinks dropped from 41 per cent in the year to December 2008, to 33 per cent in 2012. Cordial consumption also declined, dropping from 21 per cent in 2008 to 16 per cent in 2012. (Roy Morgan Australia, 2013)



How much longer until less than half of the population is consuming softdrinks?