NFLX popularity for consumers over all other services is obvious, would be interesting to know actual subscriber numbers in Australia wouldn't be surprised if they eventually surpass Foxtel as Aus biggest digital TV subscriber service even without including subscribers who access NFLX like myself via VPN still using a US account.
NFLX is by far the most popular search on Google localised to Australia this year, and just to put into perspective even surpasses Term Torrent by wide margin. Who knows for sure but they might even be helping to reduce piracy levels in Aus as well.
Unsurprising QFX is almost flat line.
QFX could sign up with both Presto and Stan, won't make an ounce of difference to the popularity of Netflix in Australia.