Strategic Review - Urgently Required, page-20

Reviews for the burette were fantastic as well - it was a serious no-brainer giving both time and serious cost savings to busy nurses and hospitals.

Yet the marketing dollars seem to have been wasted on that one too.

I showed the burette to the only person I know who works in a patient facing role in a hospital and she said it was brilliant and said why did no one think of this before.

Okay a survey of one is probably not statistically accurate but it is another example of ALT's ability to create great products then fall flat on the collective management face when it comes to marketing them.

A big shame because these guys do come up with some cool products.

EB