Strategic Review - Urgently Required, page-18

Agree regarding newsflow.

They need to stop all their own marketing programs as they are clearly not very good at it. The sales figures are absolutely terrible. The fact they have flagged a significant future investment in further development is a red flag for me. If the product was really that good, why is it required? There is more to that story IMO and they provide such poor updates that you are left guessing.

They need to engage a sales company that get a % of the price in sales. Limit the spend on sales / marketing and let companies that actually know what they are doing run with this piece of the business.

The cash spend has been very poor IMO. I wouldn't put another cent into this business the way they are spending.

It is such a shame because I thought the product and reviews were fantastic but the strategy to market is a major weakness!