Yes, it has been completely oversold. There has been no thought to the value of good will, it's huge customer base or the new CEO taking the helm. Kogan paid a handsom price for Dick Smiths just to access it's customer base. I am sure the likes of Premier Investments ( Solomon Lew ) and other retailers are watching this one very closely. It is a great business that was poorly managed, that's all about to change under Sonand.