Yes, it has been completely oversold. There has been no thought...

Yes, it has been completely oversold. There has been no thought to the value of good will, it's huge customer base or the new CEO taking the helm. Kogan paid a handsom price for Dick Smiths just to access it's customer base. I am sure the likes of Premier Investments ( Solomon Lew ) and other retailers are watching this one very closely. It is a great business that was poorly managed, that's all about to change under Sonand.