Let's look at this way: The whole Splitit model is to help the...

Let's look at this way: The whole Splitit model is to help the consumers to help in smoothing out their credit card payments, and that's very appealing but at the same time if you look at the merchants' point of view they will be cash strapped until they get paid. A lot of the very small businesses rely on cash flow on day to day basis- like paying their vendors etc. So effectively this Split model should work for bigger businesses with slightly deeper pockets, and that's where I think the high tickets items are.
Splitit seems to have been targeting high-end customers. They have clearly stated that if small businesses come to them they refer it to likes of other BNPL providers ( ex Afterpay..). Ethically they are doing the right thing by referring it to other competitors.
I understand that they don't want to be reporting every customer being acquired and not after every business just to make it look that they have more customers under their belt. They have been quite clear about this. Hence the transparency of their discloser.
Now coming to the Board: They seem to have the right people and experienced in that field. Mr Spirro had indicated in one of the interviews that He was instrumental in approving loans for Afterpay while he was on the helm at NAB. He had done his due diligence and spotted the pearl in murky waters. Hats off to him. If he thinks this business is scalable I would put high weightage to that.
I personally invest in companies which has a good/ appropriate Board - Not some famous Footballer running a bussiness which he doesn't understand.
Above all is based on my views and opinion only.