"Inertia by many customers to overcome" is mentioned in this late newsletter but as to how each interprets it is a different story.
''While the message may be accepted by many opinion leaders, there is still the inertia of many customers to overcome. It is the spreading of that message by our Marketing and Sales effort to the available customer base that will stimulate the switch to QFT and the growth of sales; this is our focus and where our resources are being applied.''
To me it says this is an area they seem to have difficulty or resistance and things do not flow as easy or as fast as would be desirable BUT the emphasis of the point they are trying to make is on:
"our Marketing and Sales effort to the available customer base that will stimulate the switch to QFT and the growth of sales; this is our focus and where our resources are being applied.''
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