I notice my local movie barn beginning to advertise a new film Sachin: A Billion Dreams - an Indian biopic "based on the life of Indian cricket icon and living legend (and SportsHero brand ambassador!) Sachin Tendulka".
All good grist to the mill.
The subcontinent is obviously an ideal market to be targeting - cricket mad and brimful.
And note from the recent The Australian Business Review article:
The SportsHero app has been downloaded hundreds of thousands of times after a recent soft launch on the back of the wildly popular Indian Premier League, the world’s most lucrative cricket competition.
Sportshero on Sky News, page-15
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