For starters, this is good news. Good news because this service is for Credit Cards ( so no doom and gloom about Credit Cards are going to be a relic)
Apple ( Goldman Sachs/Mastercard) possibly could offer instalment payments- They have the $$$ to do that. But, if you pause for a bit, think, this could force other Credit Card providers to follow the suit or provide other attractive services to lure people in. This space will get clustered and each one will try out doing others. Clustering is good and has its own benefits.
But, now , aping a similar model though looks very easy, surely involves millions of $$ for R & D to get a final product rolling and more importantly the time factor. So where do you turn to if you need a quick fix- M & A. That Forbes article about Splitit being a Takeover target could be a reality (https://www.forbes.com/sites/richardkestenbaum/2019/03/08/what-makes-a-great-acquisition-target/).
SPLITIT has the technology, and relatively easy to incorporate into any system. A very low hanging fruit ( easy picking for cash-rich companies).
Splitit has been on the ground for some time now. I could only think of the amount of DATA they must've collected. DATA you need to is worth GOLD.
IP and patents make it even more lucrative.
This Credit Card space is getting very interesting! For all you know Apple might be eavesdropping on Splitit via Mastercard. Who knows! Can't rule out the possibility though.
Above all is in my opinion -through the GlassesUSA lenses
dyor
SPT Price at posting:
$1.13 Sentiment: Buy Disclosure: Held