Certainly feel that this is a quality offering and a game...

Certainly feel that this is a quality offering and a game changer to payment gateway market for "mid-range" transaction base.
It would likely lower cart abandonment, but also increase this mid-range sales.

Anywhere where someone wants to finance a somewhat larger purchase but not go through the hassle of finance for a $600-1200 item (and attract financing fees), wasting time for application filing and wasting time awaiting acceptance responses from financing companies. This would be along the lines of websites offering domestic appliances: computers and electronics, televisions, white-ware, bedding, and the likes. Headphones, prescription glasses, travel and cruise sites, BBQs and outdoor cooking, bicycles, and boxed products that fit into that mould of higher, mid-range price and readily shipped and transacted.

SPT real cous de gras will be getting on board with such companies, and looking at the credit-line data that intersects those industries.
The lower transaction base $120-$150 possibly fits more into a single transaction.