Sure, concur with all that but I think some of the expectations of the PAC relationship given the time line (maybe 3-4 months) if PAC were to suddenly start broadcasting puff pieces it becomes a fairly transparent campaign and risks being ad-hoc.
Get all the ducks in a row, plan a cohesive strategy over a timeline that dove-tails in with the business plan. Map it to key milestones or catalysts that we think are on the radar and launch it from one of those catalysts.
Hopefully the upcoming Qtrly can provide the launch pad.
SP3 Market Update due to drop, page-59
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