I actually can't see why you would spend $100k per screen. I would drop a TV in for $5k and save myself $4.5 million. The person looking at the screen couldn't care less if its a $100k screen or a $5k screen. I am sure they have TV's in Hong Kong. In London they use projectors. This is a massive waste of money upfront. The network is a good one, but on the negative will be operating in a duopoly with oOH Media and APN. There is little growth left in Australia for this type of business and sales will be tough. If APN don't supply sales you will have to go direct. And why would APN, a competitor, supply sales? In saying that, they could be taken over - but again, oOH Media and APN they don't need any more signs, they have 5, 000 each already. Will be interesting to see where this one goes.
XTD Price at posting:
1.5¢ Sentiment: None Disclosure: Not Held
