Shiggy - Looks like a marketing plan kickoff - trigger maybe approval(s) ann. in the pipe.
http://aca.ninemsn.com.au/article.aspx?id=7960574
Demure release/marketing trigger would perhaps be an Asian flight itinery for CP on the back of SFDA approval [wouldn't think we'll see that until OZ sales are showing runs on the board though].
Good sign.
