Situated at the entrance to Sydney Harbour, the Manly Wharf precinct is a unique transport and retail hub and major tourist attraction. Home to several well-loved retail outlets and restaurants, the precinct is the start of many people’s journey to the iconic beach enclave and caters for up to 6 million commuters and tourists every year.
Sprooki will be available as part of Invigor’s Insights Visitor solution, which is being deployed to the area along with Wi-Fi services, thanks to a collaboration announced last month between the two companies. It is the first deployment of Sprooki in Australia.
Sprooki Co-Founder and Chief Innovation Officer Claire Mula said the company’s engagement platform would help bring one of Sydney’s most iconic precincts up to date with the latest retail and mobile technology.
“Thanks to the partnership between Sprooki and Invigor, all Manly Wharf tenants and nearby businesses will be able to engage shoppers, tourists and ferry passengers to provide a personalised shopping experience that will translate into direct sales growth,” Ms Mula said.
Invigor Chairman and CEO Gary Cohen said: “The Sprooki platform is an ideal complement to the analytics from our Insights Visitor platform and we are pursuing a number of other opportunities for the combined proposition.”
The deployment is part of a journey ‘back home’ for Sprooki, which was founded in Singapore by two Australian entrepreneurs and former Fairfax Digital executives – Ms Mula and Michael Gethen – in 2011. As well as expanding to Australia, the company has announced plans to list on the ASX.
Mula and Michael Gethen – in 2011. As well as expanding to Australia, the company has announced plans to list on the ASX.
(Disclosure: I Hold IVO)
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