SIMA Awards

This post is more a general industry update for those interested, but the SIMA (Surf Industry Manufacturers Association) Awards were just held with Rip Curl a big winner – Billabong (and its brands) while nominated in a number of categories, didn't win any.
Results are as follows …

WOMEN’S MARKETING CAMPAIGN OF THE YEAR
Winner
* My Bikini Rip Curl *
Nominees
Amuse Society: Beach Vida Bling!
Billabong Women’s: A Bikini Kind of Life
O’Neill: Anna Sui for O’Neill
Stance: Rihanna x Stance
MEN’S MARKETING CAMPAIGN OF THE YEAR
Winner
*Roark Revival: Volume 9, Himalayan Halfway House*
Nominees
Billabong: Life’s Better in Boardshorts
Depactus: Where Land Meets Sea
Stance: Uncommon
Vissla: Creators & Innovators
FOOTWEAR PRODUCT OF THE YEAR
Winner
*Reef: Reef Rover with Swellular Technology*
Nominees
OluKai: Nui
Sanuk: Yoga Sling 2 Sandal
Vans: Blackball Hi/Lo
Volcom: Recliner
ACCESSORY PRODUCT OF THE YEAR
Winner
*Rip Curl: Search GPS*
Nominees
GoPro: Hero4 Session
Nixon: The Ultratide
Roark Revival: Roark x CRKT “The Drifter” pocket knife
Stance: Super Invisibles (Be Invisible)
HARDGOODS ACCESSORY PRODUCT OF THE YEAR
Winner
*Creatures of Leisure: SurfEars*
Nominees
Channel Islands Surfboards: Channel Islands Hex Cord
FCS: FCSII Connect Tool-less Longboard Fin
Pro-Lite: Smuggler Travel Bag
Xcel: Drylock TDC Boot
WETSUIT OF THE YEAR
Winner
*Rip Curl: Flash Bomb Zip Free*
Nominees
O’Neill: Psycho Series
Patagonia: R2 Yulex/Nexkin front zip full suit
Vissla: 7 Seas Wetsuit
Xcel: Drylock TDC
SURFBOARD OF THE YEAR
Winner
*Haydenshapes: Hypto Krypto*
Nominees
Channel Islands Surfboards: Rook 15
Firewire Surfboards: EVO
Rusty Surfboards: Sista Brotha
SUPERbrand: Clay Marzo Mad Cat
BOARDSHORT OF THE YEAR
Winner
*Rip Curl: Mirage MF Driven*
Nominees
Billabong: Lo Tides
O’Neill: HyperFreak
Vissla: Skeleton Coast
Volcom: Mod-Tech
ENVIRONMENTAL PRODUCT OF THE YEAR
Winner
*Patagonia: R2 Yulex/Nexkin front zip full suit*
Nominees
Billabong: Billabong Recycler Series
Firewire Surfboards: TimberTek technology
Mizu: G7
Vissla: Upcycled Coconut Boardshorts
SWIM BRAND OF THE YEAR
Winner
*Rip Curl*
Nominees
Beach Riot
Billabong Women’s
L*Space by Monica Wise
Seea
MEN’S APPAREL BRAND OF THE YEAR
Winner
*Vissla*
Nominees
Billabong
Depactus
RVCA
Volcom
WOMEN’S APPAREL BRAND OF THE YEAR
Winner
*Amuse Society*
Nominees
Billabong Women’s
O’Neill
Rip Curl
Roxy
BREAKOUT BRAND OF THE YEAR
Winner
*Roark Revival*
Nominees
Amuse Society
Depactus
Otis