Share price, page-54

Yes definitely already factored in but if it was just a one of fixed cost then I would expect, considering the success of the Olympics, 'X' amount of profit but if it a percentage of revenue above what they are normally charged, then profits would be slightly lower ie 'Profit X - % above norm paid to SWM'.

Either way It shouldn't make a great deal of difference but thought it'd be interesting to see how the cost to broadcast the Olympics was shared between the two networks.