Wingit Thanks for the great posts Despite the tears and gnashing...

Wingit
Thanks for the great posts
Despite the tears and gnashing of teeth by the PRT board it seems as though they are preparing for a world post media reform. If the 2 out of three and reach rules change , then it opens up many opportunities for broader media companies . Outside the obvious cost synergies, there is of course the power of offering media buys advertising breadth over cross channel distribution for greater impact and coverage . Of course there is also content scale benefits for the media company themselves . Such a marriage would be very EPS accredititive for Southern cross even with a 50% premium to PRT current price