MarsC, I'll back Skroo to adapt. Lets face it he's had to do so...

MarsC, I'll back Skroo to adapt. Lets face it he's had to do so in many ways since establishing the company 35 years ago. Best strategy is to buy shares at your estimate of fair value and keep topping up if they fall. I was lucky to pick up share sub $4.50 (initial entry $9) during GFC at what I figured was a small multiple of cash backing. Everyone said the 'bricks and mortar businesses' were dead but analysts always seem to discount the abilities of superior managers to adapt. The market hasn't liked the procession of downgrades but Ill call this as an opportunity and hope the shorters make it more so.