I simply do not know enough about POH (despite owning shares over the last six years) to make any deliberation on that idea (which may well be tongue in cheek) Interesting idea though.
1) If POH has no other products of merit then it sounds good to do that.
2) If they do have products of merit and suddenly are cashed up enough to increase commercialisation then the idea could be short sighted and bigger benefits lie ahead..
I'll leave it to those who are more insight.