James Packer's getawayTraditional media already faced structural...

James Packer's getaway

Traditional media already faced structural threats before the credit crisis hit. Audiences are fragmenting and migrating to other platforms like pay TV and the internet, where it is harder to monetise an audience.

http://www.businessspectator.com.au/bs.nsf/Article/James-Packers-getaway-KT77X?OpenDocument

Good thing Seven bought into the Mobile Internet. It will take some time but shareholders will see the fruits of that investment.