THE future of television has arrived and it goes by the name of Guthy-Renker. Or sometimes Danoz Direct. Or any of the other companies which pay for hours of free-to-air TV time to flog their wares.
As people increasingly download their favourite TV programs to their computers and TV eventually comes through the internet, a free-to-air television licence will become as valuable as a share portfolio consisting of AIG, Allco, ABC Learning, Babcock & Brown, Lehman Brothers, Morgan Stanley and Merrill Lynch, as well as some Icelandic treasury bonds.