well, I would have thought that sales of about A$2.3m in about...

well, I would have thought that sales of about A$2.3m in about just 3mths was pretty good.
on an annualised basis that's over $9m.
Once YOW are better established, those sales will improve further for sure.
the thing with the Aust launch, is that YOW are paid upfront, the production of the stock for Aust is a marginal cost(all the production facilities, IP etc etc is already in place).
YOW is paid before the chocolate hits the water.
U/C is happy with the sales.
Universal Candy is responsible for all the distribution, and YOW has just piggy-backed off that.
It is low risk, and quick execution.
Once established, those issues of production location etc, can be re-evaluated.
Unfortunately we hear bugger-all from the coy to better explain their activities and plans.
But the claim there is they don't want to advertise their plans to the opposition.
So I guess the SP suffers