Sell side thin, page-48

Look at some of their partners. We could be in for some surprises.

Telstra $40B MC
Xero $5B MC
Capricorn Group (likely partner) - annual turnover $1.6 billion
Neto, majority owned by Telstra and one of Australia’s largest local e-commerce platforms.

We could be in the right place at the right time...

First-mover advantage up for grabs when Amazon opens Aussie marketplace, says Neto CEO

Tess Bennett/ September 25, 2017

The arrival of Amazon’s marketplace in Australia could propel smaller retailers to great heights if they can capitalise on the first-mover advantage.

That’s the view of Ryan Murtagh, CEO of Telstra-backed ecommerce platform Neto.

“Amazon is one of those marketplaces where the first-mover advantage is critical. What this really means is it’s a great opportunity for small retailers to get ahead of the big guys that are going to take time to leverage these new channels,” Murtagh told Which-50.

Neto has been working with Amazon to build an integration from its retail management software into Amazon’s marketplace which will allow retailers to sell through Amazon while managing operations from their centralised commerce platform.

Murtagh said smaller retailers will be able to set up shop on the platform quicker than larger retailers — many which still don’t have a strategy in place to deal with the Seattle giant’s expanding Australian presence.

The head start will allow the early adopters to accumulate history and positive reviews which ultimately determines their ranking in Amazon’s search results. This has the potential to turn niche retail brands into sizeable businesses, Murtagh said.

A similar phenomenon occurred around a decade ago when pureplay online retailers like Kogan and Catch of the Day used eBay sales to grow into serious retail operations in their own right.

https://which-50.com/first-mover-advantage-grabs-amazon-opens-aussie-marketplace-says-neto-ceo/