scalability

I understand we should be excited about this stock because the Poolbox solution can used in other industries. For example Hardware box etc etc. I understand that flash convert is the software that easily enables the transfer of MYOB historical data to be transferred to Xero in an unique way that is faster than any other solution. Can someone who knows more write in simple language what is unique to cro and why we should expect the stock to be rerated. thx in advance.