Rogers biggest problem is he is trying too hard to brand...

Rogers biggest problem is he is trying too hard to brand himself.
"A1 business" plays well in the media and captures the imagination of the unsophisticated . IMO he has played a little loose with his own definition of an A1 business. To make matters worse he has gone soft on his own anointed stocks at the first sign of real sp weakness
His message is buy great businesses when they are at a discount to his IV. But wait , now that these A1 businesses have halved in price he is questioning his own IV values. Hardly the stuuf that legends are made of.

Having said that I believe he has done the australian investor world a great service by trying to popularize the concept of "real value". If nothing else happens people will start to develop their own version of interpreting value.