I think the sharp rise in the SP in late November/early December...

I think the sharp rise in the SP in late November/early December took a lot of people by surprise. It has since retraced quite dramatically & has settled on the 61.8% fib by my reckoning.

Now that a lot of the dust has settled i think it is worth considering what made it spike a month or so ago? Clearly to my mind it was evidence of an increase in site traffic numbers. At this stage of the company's development it is all about increasing traffic & listings. This means marketing, marketing, marketing & a strong sales push. January/February/March should see further increases in traffic & i do expect to see a TV campaign commence imminently.

The potential is clearly massive. This is a hot sector atm, as can be seen by the situation with MQG and OTH. REA have a market cap of $7 billion +. RNT are currently approximately half of 1% the size of REA. Lots of potential upside imho.