''Why are they promoting this''? So as to appear like Good Corporate citizens. And divert from the fact they offshore most of the profits, pay minimal heed to the wellbeing of the Environment, Safety, Aboriginal Matters and the Communities in the NW. The ''4 Guiding Principles'' they once promoted vigorously UNTIL they shitcanned it all in the relentless pursuit of reducing costs and maximising returns. Butt-kissing rainbow chasing snowflakes is way cheap in comparison.