yes JC- TLS has lost 20% in one year and the opposition like VOC and TPG are going gangbusters. and Optus is hellbent on mobile infrastructure at any cost to get market share.
Caltex tanked by over 10% in 2 days because of alleged price fixing and has not recovered.
our banks have lost 20% due to forced capital raisings.
Bhp and Rio have lost over 30% in a year.
so that leaves WOW and "chooks".
it is not a chook war as you imply, but a desperate reaction to cut margin across the entire product range.
basically what you are saying is that suppliers are the ones who will be the "shock absorbers' to any price war, which in theory is true , but it can work in reverse also.
you must remember that Woolies or Coles can only squeeze a certain amount --Colgate, Kelloggs or whoever else are not going to run at a loss, just as much as Woolies or Coles are not going to risk losing them as suppliers.
it"s a balancing act and that is why they have no option but to try and cut each others throats.
cheers crazypunter
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