Ridiculous, page-4

Yeah agreed. Some Co's out there with hefty valuations. It's wherever the hype is, half the time. I normally try to invest on hype, like a "hit and run" type style, but had BAT tucked away as a "fundamental hold" - I can tell you which strategy is winning this year!

I'm in BAT for the long term, but it's diabolical at the moment. Its not good for any holder when the SP gets driven down to stupid levels, particularly when fundamentals have improved substantially. We'll see the company's mettle soon I guess.