Agreed reviews skew negative. A satisfactory ride doesn't get...

Agreed reviews skew negative. A satisfactory ride doesn't get people to the review sites giving 5/5, but if you don't pick up the person... hell hath no fury.

That being said the market is crowded and if JAY are just booking Lyfts why not cut out the middleman? A lot of markets are very crowded and it usually doesn't take more than a few Google searches to find a shuttle or ride service. If that's all JAY is doing themselves why is that worth $35MM?

Also, the attempt to skim off the top of a service like Lyft is *very* dubious (if real). In those two reviews it caused serious blowback as the Lyft drivers weren't aware of the intermediary and didn't want the long trip. Assuming the reviews are real but I think a conspiracy theory against JAY is less likely than JAY putting on a cheeky startup-style "fake it until you make it" strategy.