60% is good, 1% increase in online content in comparison to...

60% is good, 1% increase in online content in comparison to smartphone ownership increase is disappointing. Another question is of the 7% how much is a paid subscription? This is the most difficult figure to ascertain, breakdown of a report. Reports also don't usually give how many people were surveyed to acquire the figures, thus leaving room to vary either way but good enough to set expectations in realistic terms. Keep in mind the percentage loss through customer churn, 10-15% base factor until known rates are released may be fair start.