TV2 should be In the scaling phase. If the LVT (lifetime value of a customer) is 3 times the COCA (cost of customer acquisition) then that is generally the winning formula for success. All costs are sunk so COCA for SaaS companie like TV2 pretty much marketing, I sincerely hope Tv2 (or their partners) focus on scaling rather than rolling out another deployment in argentina or something. Prove that the product fits the market and scale the sheet out of it hey?
Research (without fighting), page-506
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