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9.09%

2.4¢ rent.com.au limited

Rent App, page-20

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373 Posts.

03/11/18

09:28

Post #: 36377319
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Originally posted by Lazarus65 ↑

Originally posted by polychronopolus
The numbers keep improving, but to what end? As a long term holder I'm bullish on the concept like many, but that's no guarantee of success. Big question is why did the paying advertising customers not see value? Anyone have an option on that? Cheaper housing stock perhaps?
The dip in advertising revenues is a perplexing one. I wonder whether it has anything to do with the take-up rate of the App and hence the nature of advertising buying. From what i understand, advertising is increasingly being bought and sold via programmatic platforms and it may be that the Rent app (and indeed the website) are not integrated with the biggest and fastest growing programmatic advertising platforms. Just speculating.

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The dip was because of an employee who looked after advertising leaving, causing the ball to be dropped and a contract not being renewed.
The vacancy was put on seek about a month or two ago, now filled and starting soon...

RNT Price at posting: 5.3¢ Sentiment: Buy Disclosure: Held
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(20min delay)
Last 2.4¢		Change 0.002(9.09%)		Mkt cap ! $14.35M

Open	High	Low	Value	Volume
2.4¢	2.5¢	2.4¢	$16.42K	679.1K

Buyers (Bids)

No.	Vol.	Price($)
1	108565	2.3¢

Sellers (Offers)

Price($)	Vol.	No.
2.4¢	261121	4

View Market Depth

No.	Vol.	Price($)
3	327598	0.017
3	139228	0.016
9	948115	0.015
3	445000	0.014
3	191615	0.013

Price($)	Vol.	No.
0.018	345544	1
0.019	168070	4
0.020	2702	1
0.021	382000	3
0.022	18333	1

Last trade - 11.37am 22/11/2024 (20 minute delay)

RNT (ASX) Chart