Refresh and Reset Required

As much as the CEO and CFO are responsible for executing the plan, the Board has been very much involved with the strategy that Catapult has been charging towards. Yes, it may be that the CEO and CFO had not been able to execute the prosumer plan on time and target, but the board has been responsible for endorsing the strategy to invest in prosumer market. 

The Board may also need fresh faces with fresh ideas who are well connected to the Sports world. We probably won't see Adir or Shaun going as they're committed to cling onto their shares and they're not going to sell at the IPO price now (I think). What they could do though is to bring someone else to the Board and cut their own salaries to afford an additional one or two board members. 

The company still has a bright future and needs a new pair of hands to bring it to greater heights. The prosumer division should be done via selected large distributors and giving them a bit of the margin and leave them to take on the sales and marketing costs. The company should continue to focus expanding their technology dominance in the elite category that can then flow onto the prosumer categories at the right time. Shareholder value should be created by focusing on getting good net profit margins. The company will survive and continue to thrive under the right hands.