There is one factor that will solve the dilemma for this...

There is one factor that will solve the dilemma for this company.

Family Insights.

Granted they have spent a bloody fortune on the technology. Lets assume they have now created a user friendly app with the possibility of being able to attack a global market with the added advantage of upscaling the revenue without undue additional expenditure.

If this be the case then share price value will improve.

It was pointless leaving the share price and number of shares on issue in the existing state. Would not attract an investment and would certainly have meant the company would run out of cash. They changed the name, disposed of the old structure, changed administration and Board.

If the app is now getting traction and they can see the subscriptions beginning to show distinct signs of improving - then you will have a tightly controlled share registry ready to attract investors with the new business model.

Painfull for those existing investors but at least there is now a chance that you can salvage something and the possibility that it may turn out better than one expected.

The key will be Sean and The Board.

Now is a defining time for the company to clearly demonstrate they are company builders or like the previous management teams and using this shell as a vehicle to line their own pockets no matter who gets hurt on the way.

They are now putting their reputations on the line for all to see.

They will come out smelling of roses or individuals that every investor will steer clear off if they see their names associated with a public company.

My gut feel says this time around it may just be the real deal.