Record Performance-6 Consecutive quarters of Sales decline

Congratulations to the Board and current management for an historical achievement!

“6 consecutive quarters of Sales declines and -25% decline Q2! “

Maybe share-owners should ask them to apply for the Guinness record!


This is an achievement the Board and current management have earned and should not blame others .


Other potential corporate historical achievements subject to confirmation may potentially include:

1-Lowest average retail price
2-Longest period of Lowest share prices
3-Lowest margin
4-Lowest Advertising investment and efficiency
5-Longest period of lowest overall Sales declines
6-Highest quarterly decline (-25%) in the history of the company
7-Lowest novelty segment market share growth
8-Fastest de-listing of a new product- Discovery World
9-Highest increase in promotional discounts
10-Highest increase in service stock awards with no results delivered
11-Largest number of new hires with no confectionery experience
12-Second highest increase in inventory levels and obsolete stock
13-Potential Highest cannibalization rate on the base business driven by a new Yowie product launch-Yowie Bites 
14-Most consumer complaints received in a year for poor Yowie collectable product quality
15-Longest period with no communication on new markets performance i.e. Canada, Australia etc.
16-Longest period with no communication on company Top customer performance i.e. Walmart
17-Lowest company market Cap level in the last 4 years.


Definition of insanity-“ Doing the same thing over and over again and expecting a different result” DYOR, GLTAH