Picked AMA at around 0.30 cents and got shares in the BLX IPO at...

Picked AMA at around 0.30 cents and got shares in the BLX IPO at 0.66 cents. Similar reasons that I like SRY and I thought it might be worth sharing here.

1. Exposure to one of the most dominant consumer brands in the world - Apple through operation of Story-i, Geek Hub. Story-i is an Authorised Reseller of Apple products in Indonesia and Vietnam.

2. Leveraged to the upgrade cycle of iPhones, iPads, Macs

3. Already profitable

4. High returns on equity: >25%

5. Recurring revenue through the operation of Geek Hub - servicing and maintenance of Apple products

6. This is the big one: Strong exposure to south east Asian emerging market consumer in Indonesia and Vietnam. This kind of exposure has seen companies like iCar and iProperty grow hugely despite being loss-making. In contrast SRY is profitable. In addition, consumer luxuries like smartphones etc are likely to be able to be purchased much earlier than other assets like cars and property as GDP per capita grows

7. Store rollout very immature - a lot like JB Hi Fi in the early years - management has indicated that store numbers will close to double over the next financial year leading to strong growth in revenue and profits.

8. Strong metrics, profits grew faster than revenues in the past year.

9. Margins increasing as efficiencies are realised and lessons are internalised. Can also improve terms of trade by moving from being an authorised reseller to a premium reseller.

10. Management has flagged plans to become a consolidator of other Apple sellers in the country.

11. Management have voluntarily listed on the ASX without needing the capital. This is to signal to their clients (Apple, Lenovo, Samsung) that the are committed to good corporate governance and transparency - in effect, incurring costs to demonstrate integrity and trust.

12. Upside through re-seller agreements of Citrix Systems, Samsung and Lenovo products.

Recently bought shares on weakness, takes some time to accumulate due to the small market cap but I believe this will be the next stock that I own to go 2x - 3x - just a matter of time.