Are the followers of this share aware of the market in which...

Are the followers of this share aware of the market in which this company operates? The property technology sector in Australia is highly competitive, sophisticated, mature and some would say over-traded. The providers of technology to the Australian property sector definitely punch way above their weight as a result. To try and enter this sector you would have to have something special up your sleave. It is against this background that the listing and rise to over $300 million market cap by UBN was regarded with some surprise, to say the least. There are well established companies active in the Australian property sector that already have some or all of what UBN propose to bring to the market. These companies and related product sets are established, world class and have large client bases.