"Focusing on actual numbers will get you an entry after the fact...

"Focusing on actual numbers will get you an entry after the fact at a much higher market cap. Expect to pay a premium every step of the way.

Focusing on projected revenues will get you an entry before the company grows substantially and you can make a hefty reward by taking the extra risk in the early stages."

Ok ... in my opinion this stuff is a little 'Alice in Wonderland' particularly when one overlays it with commonly accepted investment parameters. Where do people get these investment 'pearls'?

Here try this;

"Expect to pay a premium every step of the way"

Well ... yes ... and that 'premium' is closely aligned with a concept know as de-risking. Well ... that's a key reason why investors pay a 'premium' because of the lower risk!

"... and you can make a hefty reward by taking the extra risk in the early stages."

Oh ... yes ... the good old 'risk / reward analysis'. Thank for that - appreciated.

And of course because of confirmation bias, https://www.forbes.com/sites/peterlazaroff/2016/09/28/confirmation-bias/#5cd25ee14b7d pro posters are unlikely to suffer any losses - yes? Or, because they have 'faith' or something similar.

Oh me ... oh my