Erik Pence is a smart operator, he will use this as a write-off and contunie targeting niche markets, question if his plans will survive in the long-run. The QFX brand is long gone, it is the platform he is interested in - also QFX movie library not good enough to compete against Apple TV. Let's see how much he is going to massage his investment - agree, time to move on. Again, SH loosing out.
My suggestion is to look into high-tech stocks such as ASX:SAS and ASX:BRN. This is where the real future is, IMO..