Questions & Discussion, page-55

The firm will continue to fund the development of the marketplace. However, rather than profiting directly from the platform, iCandy will now receive a fixed amount of 3 million NOX per year for its role, equivalent to 3,750 ether (around $1.5 million).
Intended to democratise the video-game economy, the Nitro project had been planned as a mobile-based marketplace allowing users to vote on featured games, using NOX as an internal currency.
Marketplace users could vote on projects with the token, which would then be translated into ethereum's native cryptocurrency, ether, and passed on to game designers to fund development.

I found this about voting just a random article.