It seems to me that today's announcement clarifies farmountain's concern about diluting the "better fish" message by growing product in Vietnam.
"Product produced in Turners Falls will be exclusively targeted at the high‐value markets for fresh seafood."
Yup, I think there is a clear distinction between premium quality fresh fish and frozen fish. I'd be disappointed if the company didn't try to capitalise on their successful branding in this way.
To be trully sceptical, FM, you should rather be worrying about the competence of western food safety agencies to monitor your food safety...
With a dash of lemon, LJ.
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