Q1 2019 Target, page-199

The chip space is heating up.
I've known about Amazon's energy saving chip for a little while. See NY times article below.
Microsoft and Google will want to catch up with their own energy efficient solutions.
And Amazon will want to buy any promising technology out from under their (microsofts) googles) feet before they get their hands on it.

Yeah buddy.
This is hot friggin sauce.

Watch this little guy fly as the next 2 iterations get knocked off. Even the next one alone potentially, it may well be enough for a whale to come in and say, "yeah we'll take that thank you very much, we don't want this in the hands of our competitors".

Just don't sell. That is all you need to do until take over.

https://www.nytimes.com/2018/12/10/technology/amazon-server-chip-intel.html