RNT 5.00% 1.9¢ rent.com.au limited

Pros and Cons of RNT - Dog or Gem?, page-52

  1. 706 Posts.
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    MJLW what city are you based in?

    That was me that mentioned that RNT had to concentrate on getting prospective tenants to use the site. It's easy to get agents to use it for free but without results agents just won't pay for it.

    For us enquiries from REA are around 70-75% of the total, Domain 20-25% and the rest of the wesbites combined would be 5-10% at best.

    REA have had the most functional website for searches for god knows how long. The Domain website was awful for a long time but has improved somewhat over recent years.

    I just don't see anything that RNT has that is going to pry enough prospective tenants away from REA and Domain. How many tenants would pay to do a credit check on themselves? How many would want take on Rent Bond? (And how many agents would want a tenant that needs credit for a bond), Rent Connect - well every agent has access to this now. There might be a few benefits for private landlords with them being able to advertise a property themselves and do credit checks etc but that market is so small in the eastern states that it's hardly worthwhile - plus private landlords are notoriously miserly - the don't want to spend money which is why they manage properties themselves in the first place. The numbers might be a bit higher in WA but we are talking about a national company with a $30m market cap.
 
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