The reason Horizon is bidding is because they are terrified that they will lose a large chunk of market share to the private sector.
For a change, consumers have the upper hand.
Even if successful, Horizon will be facing an on going battle as no one can be forced to buy their product.
"Confusion is profit. As we wrote here almost a year go, it is one of the unwritten laws of Australia’s retail electricity businesses.
And now it has come home to roost – the confusion, lack of clarity, and soaring prices means that Australian consumer are even less satisfied with energy retailers even less than they do banks and insurers, and have decided to take matters into their own hands, a consumer led revolt to solar and storage."
