Shopping centers use aerial maps for site location analysis...

Shopping centers use aerial maps for site location analysis

January 17, 2018

As shopping center executives look for an edge over the competition, many are turning to new technologies to help them better manage properties, control costs and operate more efficiently. One emerging area is the use of high-resolution aerial maps to help with everything from developing to managing to expanding centers. In this post, we talk with Tony Agresta, vice president of marketing at Nearmap US, about the ways shopping center executives can use new technology.

How are aerial maps helping address challenges shopping centers face today?
That age-old adage “location, location, location” has taken on new meaning in the last two years as aerial mapping is changing the way retail site planners, architects, construction companies and maintenance teams access information.
Until now, anyone interested in retail site location would either use low-resolution satellite imagery or use a drone to photograph a small area. Today, companies involved in commercial real estate services, property management and real estate brokerage are accessing tens or hundreds of thousands of square miles of aerial maps from their desktop or mobile device. They visualize locations using groundbreaking photography that shows details down to cracks in the pavement, standing water, neighboring communities, streets and competitor locations. And all this information is instantly accessible in the cloud – current and consistently high resolution.


Nearmap high-resolution aerial maps are used in planning with data overlays from OMG Aerials.


All of it:

https://www.smartbrief.com/original/2018/01/shopping-centers-use-aerial-maps-site-location-analysis