Depends how big and fast the next phase of expansion happens. They need to start thinking ahead of the curve. The US is already operationally stable and on a consistently fast growth trajectory already. It will be eating much less capital in 12 months.
(Side note: the capital the US is eating is delivering a fantastic ROI for shareholders. They cover the cost of finding a new customer with one years worth of a subscription - everything after that is to the bottom line, for years to come. No one likes cap raises, but they are not wasting the capital they have been given).
Anyway, now is a good time to start thinking where next. Even if they just did some one-off data capture so they have historical data sets for the future. Once-off flight on the big Canadian cities... UK is kinda small...
capture a data set there maybe... It doesn't have to be a commitment to a full scale sales offices and quarterly flights across 10 new markets all at once. I'd be happy if they announced a small team was setting up in the UK or Canada over the next 12 months.
